Tyler, the Creator Features the Roadster 7i

Very cool news alert: Our Roadster 7i pops up in two of Tyler, the Creator’s recent videos, making it an instant icon for fans of both cycling and his distinctive style.

In the opening sequence of rapper and record producer Tyler, the Creator’s video CORSO, and again about halfway through WUSYANAME, you'll notice a cameo of our newest Heritage bike, the Roadster 7i—a bike that perfectly complements his unique aesthetic.

Tyler, the Creator’s Eye for Design Meets the Roadster 7i

Tyler’s color-focused design sensibility comes through in both videos, which heavily feature shades of mint green and blush pink. As a visual artist, his point of view shines in every little detail—including, of course, the king of roadsters, our very own Roadster 7i.

This sleek bike is finished in our laboriously perfected Matte Sea Green, a shade that seamlessly fits within Tyler’s signature color palette. His appreciation for aesthetics and quality craftsmanship led him to visit our Venice showroom not once, but twice, to check out the Roadster 7i in person before purchasing it himself for these music videos. That level of creative control is something we deeply admire.

Why Tyler, the Creator’s Bike of Choice is the Roadster 7i

The Roadster 7i is designed for effortless urban riding, blending timeless style with modern performance. It’s an excellent choice for those who, like Tyler, value both form and function. Whether cruising through the city or filming your next masterpiece, this bike delivers smooth handling, durability, and, of course, a head-turning aesthetic.

Looking for another reason to check out the Roadster 7i and our other Heritage bikes for yourself? Tyler nails it: "Grab a bunch of bikes and ride them around with your friends. It's the shit."

The Roadster 7i is available in Sea Green (shown above) and Matte Meteor. Ready to ride like Tyler, the Creator? Explore our collection today!